In September 2023, the Abu Dhabi Convention & Exhibition Bureau, part of the Department of Culture and Tourism, Abu Dhabi, launched a new IP, the inaugural edition of the Abu Dhabi Wedding Show. The Show brought together wedding and celebration authorities from around the world to converge and share knowledge, forge new partnerships, and shape the future of the wedding industry with this groundbreaking B2B wedding show.

The flagship event attracted a diverse cohort of participants, comprising international and local wedding planners, alongside local vendors and wedding media professionals connected to the wedding and celebration industry.

The inaugural event established the premier B2B platform for the destination wedding industry in Abu Dhabi and the MENA region, capitalising on the emirate’s spectacular venues and infrastructure, natural beauty, and prestige as a must-visit location.

The three-day event featured a welcome dinner, B2B conference, gala dinner, and a curated FAM trip to explore a selection of the emirate's top venues.